Data sharing is increasingly important. Companies share data internally across business units to gain business insights, they share data externally with data analytics vendors, and they often share data simply to make money. Ensuring the anonymity of users in the data set is necessary. The process of approving or certifying anonymization however is costly, time consuming, and uncertain. Current approaches to anonymization are ad hoc at best. They require a custom strategy for each new data sharing scenario, and it is often unclear whether the data is really anonymized or not.
In this informative and lively session, corporate DPOs, vendors of analytics solutions, and privacy researchers share their experiences with data anonymization and the approval process. They provide case studies illustrating the pitfalls of "do it yourself" anonymization, and show how some new ready-for-use anonymization can eliminate the delays and guesswork of data anonymization.