Auditing Personalized Content Recommendations: Data Collection Practices and Transparency Efforts on Online Platforms
Sepehr Mousavi
Max Planck Institute for Software Systems
03 Mar 2026, 11:00 am - 12:00 pm
Saarbrücken building E1 5, room 005
SWS Student Defense Talks - Thesis Proposal
Online platforms increasingly rely on opaque content recommendation
systems to curate personalized content. The black-box nature of these
systems has raised significant societal concerns, such as formation of
filter bubbles or promotion of extreme content. In response, regulatory
bodies such as the European Commission have enacted digital regulations
aimed at strengthening platform accountability and transparency.
Achieving these goals requires audits of content recommendations and the
mechanisms that govern them.
To systematically audit personalized content recommendation systems
deployed by online platforms, ...
Online platforms increasingly rely on opaque content recommendation
systems to curate personalized content. The black-box nature of these
systems has raised significant societal concerns, such as formation of
filter bubbles or promotion of extreme content. In response, regulatory
bodies such as the European Commission have enacted digital regulations
aimed at strengthening platform accountability and transparency.
Achieving these goals requires audits of content recommendations and the
mechanisms that govern them.
To systematically audit personalized content recommendation systems
deployed by online platforms, in this thesis we investigate their data
gathering practices and transparency efforts. To this end, this thesis
makes the following three contributions: First, it investigates personal
data collection practices of online platforms, as these practices
directly enable personalized content recommendations. Second, by
employing sockpuppet accounts, it conducts an audit of transparency
efforts implemented by online platforms through studying explanations
provided for organic content recommendations. Finally, this thesis
contributes to improving transparency in the procedures and objectives
of recommendation systems deployed by online platforms.
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