Boosting — Empowering Citizens with Behavioral Science
Ralph Hertwig
Max Planck Institute for Human Development
(hosted by Krishna Gummadi)
(hosted by Krishna Gummadi)
26 Nov 2025, 12:15 pm - 1:15 pm
Kaiserslautern building G26, room 111
AICS Distinguished Speaker Colloquium
Behavioral public policy came to the fore with the introduction of nudging,
which aims to steer behavior while maintaining freedom of choice. Responding to
critiques of nudging (e.g., that it does not promote agency and relies on
benevolent choice architects), other behavioral policy approaches focus on
empowering citizens. Here we review boosting, a behavioral policy approach that
aims to foster people's agency, self-control, and ability to make informed
decisions. It is grounded in evidence from behavioral science showing that
human decision making is not as notoriously flawed as the nudging approach
assumes. ...
Behavioral public policy came to the fore with the introduction of nudging,
which aims to steer behavior while maintaining freedom of choice. Responding to
critiques of nudging (e.g., that it does not promote agency and relies on
benevolent choice architects), other behavioral policy approaches focus on
empowering citizens. Here we review boosting, a behavioral policy approach that
aims to foster people's agency, self-control, and ability to make informed
decisions. It is grounded in evidence from behavioral science showing that
human decision making is not as notoriously flawed as the nudging approach
assumes. We argue that addressing the challenges of our time—such as climate
change, pandemics, and the threats to liberal democracies and human autonomy
posed by digital technologies and choice architectures—calls for fostering
capable and engaged citizens as a first line of response to complement slower,
systemic approaches. Boosts can be delivered through different means, one being
digital tools — the talk will give a few illustrative examples.
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